MARCH 24 2011
Branding for 1UP's Youtube Channel
Sometime this year 1UP started posting original video content on a YouTube channel, as well as hosting it on its own GameVideos.com. We wanted to brand the channel so that it looked more like 1UP, but more importantly, we wanted to get some links in there to try and drive traffic back to the site itself. Unfortunately, YouTube's customization is fairly limited -- it allows for color changes and a custom background and header image, but not much else.
Our resident web production guru figured out that applying imagemap coordinates in the header area would allow us to create clickable links. So, we went old school, and lay coordinates over top of a header image to make it look like a functional navigation in the style of 1UP.com. Voila. We're pretty darn happy with the result.


